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Google allows ads promoting the following online gambling-related products by state-run entities: For both of the above, advertisers must also be certified with Google.

E-Consultancy reports Google has aewords the ability for UK AdWords advertisers to place search ads for gambling. In JuneGoogle placed a ban on all gambling ads in the UK, this decision seems to now have been reversed. Gzmbling UK has updated adwords gambling policy to read: Google AdWords allows online gambling advertisements to target Great Britain England, Scotland, or Wales as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number.

Advertisers based outside the UK and within the European Economic Area who wish to target online adwords gambling ads adwords gambling England, Scotland, or Wales must be licensed to advertise online gambling in their respective country. If you meet the above requirements and want to get started, review our Great Britain gambling application process below.

Please be sure to submit your new AdWords Customer ID, located at the top of any of your account pages. To ensure the quick progress of your application, fill in all of the requested information. We will review your request as quickly as possible and let you know whether we were able to approve your application or not. Have something to say about this article? Share it with us on FacebookTwitter or our LinkedIn Group.

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If the country you'd like to target is not listed in the country restrictions section, AdWords can’t promote restricted gambling content there. Some one tried to run an Adwords campaign for gambling site or landing page or whatever? In which ways I can evade their Terms and Policies? If the country you'd like to target is not listed in the country restrictions section, AdWords can’t promote restricted gambling content there. Ref: Google policies - Gambling and games.

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